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You’ve got a brilliant idea, a burning passion, and maybe a few sleepless nights.
You’re an entrepreneur – a problem-solver, a risk-taker, a world-changer. But let’s face it, getting your amazing product or service out there can feel like climbing Mount Everest in flip-flops.
That’s where digital marketing comes in.
It’s your secret weapon to turn your big idea into a booming business.
Imagine having thousands of potential customers finding you online, loving what you do, and spreading the word for you. Sounds dreamy, right?
Digital marketing is a vast landscape with countless tools and strategies. To help you navigate this complex world, we’ve compiled a list of essential resources.
Key Areas of Digital Marketing
Social Media Marketing: Leveraging social platforms to reach and engage your target audience.
- https://www.forbes.com/advisor/business/social-media-marketing/
- https://bosslyagency.com/insights/social-media-marketing/
Content Marketing: Creating valuable content to attract and retain customers.
- https://bosslyagency.com/insights/content -marketing/
- https://copyblogger.com/content-marketing/
Search Engine Optimization (SEO): The process of improving your website’s visibility on search engine results pages (SERPs).
- Keyword Research: Uncover the words and phrases people use to find your business. https://www.youtube.com/watch?v=UFNjSrEc5Ko
- On-Page SEO: Optimize your website’s content and structure for search engines. [Link to On-Page SEO: https://backlinko.com/on-page-seo
- Technical SEO: Ensure your website is technically sound for search engines (skip this if you don’t have web technical knowledge). https://blog.hubspot.com/marketing/technical-seo-guide
- Local SEO: Optimize your online presence for local search. https://bosslyagency.com/insights/what-is-local-seo/
- Link Building: Acquire high-quality backlinks to improve your website’s authority. https://www.webfx.com/blog/seo/what-is-link-building/
Pay-Per-Click (PPC) Advertising: A model where advertisers pay for each click on their ad.
- Google Ads: Reach a wide audience through Google’s search and display network. https://www.youtube.com/watch?v=FimmXmlNnyY
- Microsoft Advertising: Tap into Bing’s search engine and reach a different audience. https://www.youtube.com/watch?v=_oPgQQSMVl0
- Social Media Ads: Utilize platforms like Facebook, Instagram, and LinkedIn for targeted advertising.
- Facebook Ads: https://www.mayple.com/blog/how-to-advertise-on-facebook
- Instagram Ads: https://www.shopify.com/ph/blog/instagram-ads
- Twitter Ads: https://www.youtube.com/watch?v=4mhuALrnFp4
- Display Advertising: Showcase your brand through image and video ads on various websites. https://www.yellow.com.au/business-hub/digital-display-advertising-for-small-business/
Remarketing and Retargeting: Reach potential users who have shown interest in your product or service or re-engage with existing customers with personalized ads.
- Google Ads Remarketing: https://www.youtube.com/watch?v=kgiCiqVJewk
- FB Ads Retargeting: https://www.youtube.com/watch?v=Tg18Rm-TpGY
- Instagram Ads Retargeting: https://tinuiti.com/blog/paid-social/retarget-on-instagram-ads/
- Twitter Ads Retargeting: https://www.youtube.com/watch?v=HSi2EWPM6WA
- Linkedin Ads Retargeting: https://business.linkedin.com/marketing-solutions/ad-targeting/retargeting
Email Marketing: Building and nurturing relationships with customers through email.
https://blog.hubspot.com/marketing/email-marketing-guide
Analytics: Measuring and analyzing website traffic and marketing performance.
- Installing Google Search Console and GA4 through Google Tag Manager: https://www.volacci.com/blog/installing-google-tag-manager-analytics-search-console-drupal-9
- Google Search Console Basics: https://support.google.com/webmasters/answer/10267942?hl=en
Additional Digital Marketing Concepts
- Affiliate Marketing: Partnering with other businesses to promote products or services. https://www.youtube.com/watch?v=ViXupYSWy1s
- Influencer Marketing: Collaborating with influencers to reach a wider audience. https://sproutsocial.com/insights/influencer-marketing/
- Video Marketing: Creating and distributing video content. https://blog.hubspot.com/marketing/video-marketing
- Mobile Marketing: Optimizing your marketing efforts for mobile devices. https://www.cyberclick.net/numericalblogen/how-to-optimize-your-mobile-marketing-strategy
This piece serves as a resource for digital marketing beginners. It provides an overview of essential topics and links to in-depth guides for further learning.
We will continuously update this article with the latest trends and information. Last updated: August 30, 2024.
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